• Max Wallis X Topman

    I LOVE YOU, MAN - directed by Ashley Joiner

    'These include the poet Max Wallis, whose exploration of love, youth and masculinity chimes well with Topman’s catwalk characters who have long wandered comfortably through countless eras and locales. For Transition, Wallis has put together a film that takes the idea of the myriad ways men can simply say "I love you."'

    Ben Evans, Vogue.co.uk

    I LOVE YOU, MAN

    I LOVE YOU, MAN was a video installation and poem in conjunction with Topman Design for their June immersive fashion show/art experience. Max was approached to design an installation that channelled the zeitgeist and challenged our ideals of masculinity. He created an intimate room in a 10,000 sq ft space on the roof of Truman Brewery. 15 screens were mounted on a maze of columns, with men on loop saying the phrase I LOVE YOU, MAN. As you walked around the space you heard men of all ages, ethnicities and sexualities saying both to each other, and to you, that they loved you, man. In the corner of the room, under a neon scrawl of Max's handwriting, the title poem hung on the wall.

    I LOVE YOU, MAN

    Hey. I love you man. You know that right? I know what it's like. When your days and night start to spiral and all you see is that washing black noise of a phone that won’t connect. I'm getting flashbacks. You know that time - we were playing football - Tom had his kit on the wrong way round and he tripped and we caught each other's eye. I love you, man. I've been meaning to tell you. Every day, I walk around this city and I try to come up with the words to make you realise what it is about you that matters the most. You know, it's okay if you don't want to talk about it? I've been there. It's hard going through this alone. I've been thinking and I know why you said what you said, and did what you did. I mean, I don’t understand it properly. But, I love you. Man, I love you! Remember our first pill? No? How about our first drill in school. Fire alarms in primary school. Mrs Hodgkins giving it all that. Or what about our first cigarette when the teachers weren't looking? I know it's difficult where you are. I wish I could write to you in emoji. Tell you a dirty joke. Give you a ball to hit back. My phone’s down to 4%. There’s no way to get through to where you are. If you get this, give me a sign. I love you, man.

    'These include the poet Max Wallis, whose exploration of love, youth and masculinity chimes well with Topman’s catwalk characters who have long wandered comfortably through countless eras and locales. For Transition, Wallis has put together a film that takes the idea of the myriad ways men can simply say "I love you."'

    Ben Evans, Vogue.co.uk